Seth Gold, author of The Purple Cow, has put together a new book, The Big Moo. To help Seth and the 32 other co-authors (some of which include Tom Peters, Malcolm Gladwell, Guy Kawasaki, April Armstrong, Julie Anixter, and Marcia Hart) reach their goal of selling a million copies by the end of the year, Deardorff Communications (the company I work for) is holding a contest to give away 25 pre-released copies!


The Big Moo is an excellent read and I strongly recommend it to any company focused on growth and change, or that is looking to make the switch from great to remarkable. If you don't end up winning a free copy, you can go ahead a pre-order one (or a few) from Amazon, all proceeds of the book are being donated to charity.